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Do you think of your website as you would a salesperson?
When a business hires a salesperson KPIs are agreed which they aim to deliver on and improve over time.
The business also normally trains its salespeople so their pitch aligns with the company’s positioning and products or services. Marketing assets are produced to support that pitch.
Performance is reviewed regularly with numbers tracked and reported daily, weekly, or monthly and totals for leads and sales are shared on the office wall.
Whilst most businesses apply this degree of rigour with sales hires, they rarely do the same with their website, even though its purpose is similar.
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