Wyre has scooped a national jackpot of £191,000 to boost four of its town centres.
All together, 24 business and consultancies have contributed to an overall prize package that includes tools, training, mentoring and key skills to kick start new schemes in Fleetwood, Cleveleys, Poulton and Garstang.
Councillor Gordon McCann, economy portfolio holder at Wyre Council, said: "In many ways this prize package is more valuable than cold hard cash. It allows us to learn alongside experts to create action plans that are proven to work.
"The potential for attracting more visitors to our town centres as a result is huge and for that we are indebted to the Revive and Thrive judges who decided we were the worthy winner." More than 100 areas originally entered the competition and Wyre was the only one of seven finalists to submit a multi-town entry. The gamble paid off and the council will now talk to each of the prize-givers to tailor a package that will be deliverable across all four towns.
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