Carlo Tai, managing director of Northampton-based TSR Plastics, said the deal secured the future of a range of brands including B-Line, Kiddyland and more.
The purchase, for an undisclosed sum, adds 300 products to What More UK's growing range, which includes more than 700 lines from storage boxes to plant pots, pet beds, washing up bowls, buckets and bins, all sold under the value-for-money Wham brand.What More UK also has an extensive range of bakeware, including enamelware and the award-winning PushPan range of silicone sealed bakeware. The company exports to more than 70 countries around the world.