What difference does a re-brand really make?

Investing in a new look for your brand can be expensive, especially if you want to offer consistency across your materials from your website and print through to your signage and advertising. Is it really worth it?

By Charlie Haywood, Hotfoot.

You could certainly make the case that other things are more important - from the price of your goods to the quality of your services.

And, if you're just starting out with a new venture, there are definitely other things to get right first.

Wining your first customers or fine-tuning your sales strategy, for example. A good brand can't save a bad business model.

But when you have the basics right. When you're established, and looking to grow. When you're keen to differentiate yourself from your competitors and convey the edge you know your company offers... that's when taking a fresh look at your brand makes most sense.

Studies show we make judgements based on almost imperceptible details. At Hotfoot, we call it the last 10 per cent - the little things we do at the very end of any project that add up to make big differences.

Changing a stale brand identity to one that's distinctive, versatile, and consistent increases the perceived value of products and services.

And that can dramatically increase engagement in sales. Charlie is creative director and founder of Hotfoot Design, an award-winning creative agency in Lancaster, with clients dotted around the UK.