Webbox gains share of cat treat market

Blackburn-based Webbox is now the second favourite cat treat brand in the UK, according to new figures.

Two of its products are in the top ten selling cat treats list: Lick-e-lix and Tasty Cats Delight Sticks, which are now the fourth best-selling cat treat, increasing their market share by 3.4% in the last year.

Market research indicates that half of all pet owners actually select treats with added health benefits and the company has focused on researching specific requirements of consumers, delivering bespoke solutions in its treat range.

“The cat treats arena grew over 12 per cent last year, so is a key focus for us. We have some very exciting new products to launch in the next few months as we strive to gain market share from the leading brand and own label.” The Webbox cat treats range includes Tasty Cats Delight Sticks, Lick-e-Lix, Cats Delight Mini Mix Sticks and Cats Delight Tasty Tid Bits.