Viva honoured for its ethics

Judges looked at staff welfare, ethical account management, recruitment and retention, and ethical business practices.

“For me it’s all about our ethos. Treat people — that’s employees, clients, suppliers, media and so on — with honesty and respect. Graft, in the sense of work hard to deliver results and to earn trust. And train people so that they’ve got the tools to do their job.

Francis Ingham, director general of the PRCA, said that the Ethical Champions awards represent the latest step in the organisation’s work to raise standards and celebrate those who uphold the highest standards and provide a guiding light for the PR and communications industry. Based in Rawtenstall, Viva works in the charity, education, sport, corporate and IT sectors. The agency was the 2016 CIPR Outstanding Small Public Relations Agency for the North West. It was established in 2002.