Twentyone scoops Lancashire Tea contract

Twentyone, the Blackburn-based digital marketing agency, has won the contract to provide social media for Lancashire Tea.

The winning pitch was based on the concept #HowLancashireAreYou – a celebration of Lancastrian vocabulary, mannerisms, idiosyncrasies, personalities, places, people and moments that are unique to the region.

After winning the four-way pitch, Twentyone will now oversee graphic design, video, user-generated content and engagement as the campaign rolls out across Facebook, Twitter and Instagram.

Sam Fletcher, Twentyone managing director, said: “As a proud Lancastrian company, we are exceptionally pleased to be working for Lancashire Tea. The #HowLancashireAreYou campaign will be a proud celebration of what it means to be Lancastrian – either living in Lancashire now or as an expat, yearning for a taste of home!”

Lancashire Tea brand manager Ginette Monkcom said: “We were looking for a true Lancastrian voice to represent Winning Cuppa, Twentyone really shone through as a great fit for the brand. We look forward to working with them and developing the #HowLancashireAreYou campaign.” With a team of nine based at Trident Way, Twentyone provides web design, web development, SEO, Google AdWords, conversion rate optimisation, digital consultancy, social media marketing and email marketing.