Trilanco appoints marketing manager

Equine and animal health products wholesaler Trilanco has appointed Michelle Worrall as to the newly created position of marketing manager.

Michelle joins the Preston business from the financial services sector where she supported the development and delivery of the marketing strategy and plan for a national bank.

Her wealth of business-to-business and consumer marketing knowledge will be harnessed to assist Trilanco in further developing its range of well-known brands, including Clipperman, Easidri and Z-itch.

Martin Balmer, Trilanco’s managing director, said: “We’re delighted to have Michelle on board as part of the team. Trilanco is in a very exciting stage of growth and having someone to lead our marketing and communication programmes is an invaluable asset.”

Of the appointment, Michelle commented: “I’m delighted to be joining Trilanco. The company has a fantastic reputation for customer service and with new product lines being added all the time, I’m looking forward to maximising marketing opportunities and contributing to Trilanco’s continued success. “As an animal lover, the opportunity to work within the pet, equine and agricultural industry was also hugely appealing.”