Vaping products manufacturer Totally Wicked has renewed its sponsorship of Blackburn Rovers, with its logo set to appear on the front of the shirt for a sixth consecutive season.
Totally Wicked is based in Blackburn, is a major local employer and sees the deal as continued investment in the town's community.
Chairman Fraser Cropper also counts himself as a lifelong supporter of the team. He said: "As a fan of Blackburn Rovers since childhood, I am thrilled to see our partnership entering its sixth season.
“Totally Wicked and Blackburn Rovers share a rich history, and we are proud to have our name on the front of the team's shirts once again. It is a testament to our commitment to the club and our local community."
Steve Waggott, CEO of Blackburn Rovers, added: "It’s great that two of the town’s biggest brands will once again sit side-by-side each other during the upcoming campaign.
"It is vitally important to have strong links with the local business community and this latest agreement enhances that relationship even further.
"We’re extremely grateful to Fraser Cropper and his team for their continued commitment and support, and we look forward to working closely with them again over the next 12 months.”
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