‘Time to put people before profit’

Homebuilders need to “stop being greedy” and think less about profit and more about people’s quality of life.

That was the strong message from Wayne Hemingway, founder of Hemingway Design, to the Lancashire Property Conference 2020.

The Morecambe-born, Blackburn-raised designer was one of the keynote speakers at the virtual conference, attended by almost 100 delegates from across the county.

He told the gathering that new research revealed that people classed as millennials and Gen-Z were “unhappy” with new housing developments built in the last few years.