The importance of digital transformation

Digital transformation is the integration of digital technology into all areas of a business, changing how the business operates and delivers value to its customers.

By Melissa Conlon, commercial director, Magma Digital

Regardless of the size of a business, SME to enterprise level, digital transformation is essential for all businesses to enable them to maintain a competitive advantage.

The process and steps required will be different for every business, but many of the reasons why it’s important are universal:

Your competitors are doing it: By the year 2020 half of a business’s revenue will be driven by digital

It will make you more profitable:  Digital improvements typically see a 56% growth in profitabilit

You will be more efficient: Most IT decision makers realise that their Legacy Systems are preventing them harnessing the digital technologies they need to drive growth and efficiencies

Your customers are demanding it:  Internal and external customers are adopting digital practices in all areas of their lives from shopping online to remotely controlling the heating in their homes and are waiting for some businesses to catch up.

A key element of digital transformation is technology, but often the biggest barrier is about shedding outdated processes and legacy technology rather than adopting new technology. Magma is skilled in digital transformation and working with legacy code. We focus on business logic as well as digital technologies and work with our clients to create a sustainable but transformational digital plan to meet your business goals.