The five main benefits of hiring a marketing consultant

By Ireland Consulting Ltd

22 Jul 2022

We understand its stressful and difficult managing your own business. There are multiple plates that you must constantly spin and it is easy to fall into the trap of thinking you have to do everything yourself, even if it’s not in your area of expertise.

This is really counter productive and you will burn out and/or perform poorly.

That’s why hiring a outsourced marketing consultant can make a real difference to your business.

Whether you are an ambitious growth focused SME or an established business with limited marketing capability in-house, there are countless benefits to working with a marketing consultant. The five main ones are outlined below.

1: Much lower cost than having an in-house marketing manager

It may sound counter intuitive, but you will save money, in comparison to a permanent hire, and typically gain greater expertise.

With budgets ever tighter especially when setting out on your business adventure, it is risky to hire a full-time marketing director – requiring large salaries, not to mention NI and pension contributions. That said, unless a business owner dedicates a lot of their personal time to marketing, there’s still a hole to fill.

By outsourcing your marketing, you get the benefits of real marketing expertise without the added payroll costs of a salary and benefits.

2: Assured delivery and no stress!

The roll out of any marketing strategy, brand or website needs to me managed internally. If you do not commit time or resource to it, there will be delay, mistakes and you will not end up with the end result you wanted.

When you hire an experienced marketing consultant, you are able to save yourself time and worry, safe in the knowledge that you have someone knowledgeable looking after things. This allows your more time to prioritize other aspects of your business.

In today’s digital world, the marketing industry has been completely transformed. Trying to keep up with the latest trends, new features, and strategy adjustments is a full-time job outside of your usual day-to-day work responsibilities.

By hiring a marketing consultant, you save a considerable amount of time that would have been spent trying to research and learn the ins and outs of marketing. Instead, you can focus on your clients and building your business.

3: Gain a Fresh Perspective

It is too easy to be too close to the business. A new perspective exposes flaws and uncovers opportunities, especially with initial planning and strategy consultation phases.

Regardless of whether you have a marketing function in place or you don’t, by hiring a consultant, you gain objective feedback and insights that you won’t have seen otherwise.

 While you know your business inside out it’s often difficult to see the woods from the trees and to miss critical details. An outside perspective ensures that you spend time, money, and resources on the right platforms and marketing tactics.

4: You Gain Direct Flexible Access to Marketing Expertise

Marketing has an incredibly large remit and must be closely aligned with a business’s objectives. It can take months if not years to understand the intricacies of every digital channel. Most business owners can’t spare that much time and energy.

When you hire a marketing consultant, you get access to their hard-fought wisdom. They can tell you what does and doesn’t work based on their experiences with other clients or what they’ve researched. They know what questions to ask and how to find the answers.

Whether it is a software project, a brand strategy, a marketing plan or a new website, our consultants will put the right team together to deliver marketing excellence at cost.

5: You’re Connected With a Larger Network

Sometimes, it’s about who you know.

Ireland Consulting have an extensive network of channel specialists that you can access, guaranteeing fair cost and quality of work.

So if your business could do with Marketing Director level guidance without the overhead get in touch on 07884456132 or email hello@irelandconsulting.co.uk.

Latest news

1

Trident return to power Net Zero Carbon Conference 2025 Net Zero Conference

Trident return to power Net Zero Carbon Conference 2025

08 Apr 2025

2

50 jobs to be created as Group55 announces further growth and expansion Stephen Turner Group 55

50 jobs to be created as Group55 announces further growth and expansion

08 Apr 2025

3

New chapter opens for Sundown after strategic sale Heath Groves

New chapter opens for Sundown after strategic sale

08 Apr 2025

4

Pets Choice acquires Pettex and cat litter division Tony Raeburn at Pets Choice

Pets Choice acquires Pettex and cat litter division

07 Apr 2025

5

PWA Planning opens new office to support local and national growth Dan Hughes, Lauren Taylor, Paul Walton, Michael Coburn and Andrew Corrin

PWA Planning opens new office to support local and national growth

07 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Innovating business solutions through PhD Partnerships
30478 Skills Bootcamp open day setting.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Innovating business solutions through PhD Partnerships

University of Central Lancashire, Preston , PR1 2HE

14:30 - 15:30

Celebrating 50 years of KTP
UCLanAerialCampus.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Celebrating 50 years of KTP

University of Central Lancashire , Preston, PR1 2HE

16:00 - 18:00

Research and Knowledge Exchange Showcase
13421_research_knowledge_exchange_2025_600x300.jpg.jpg
LBV Hub Awards
07 May 2025 - 08 May 2025

Research and Knowledge Exchange Showcase

University of Central Lancashire , Preston, PR1 2HE

09:00 - 17:00

Business Support Showcase: Collaborate, Innovate, Grow
Student Centre Autumn 2022.jpg.jpg
LBV Hub Networking
08 May 2025 - 08 May 2025

Business Support Showcase: Collaborate, Innovate, Grow

University of Central Lancashire, Preston , PR1 2HE

11:00 - 13:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin