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Goody Good Stuff, the Lancaster-based sweets firm that recently cracked its 27th export market, has been bought by Cloetta.
The Red Rose Awards-nominated Goody Good Stuff was established in 2010 and produces confectionery suitable for the majority of dietary requirements, containing no gelatine, gluten, nut, soy, egg,
Cloetta CEO Bengt Baron said: “Acquisitions are a part of our growth strategy and Goody Good Stuff gives us a possibility to strengthen our product offer within an interesting segment. The products from Goody Good Stuff can be consumed by everyone as it is a natural candy free from allergens. This is a segment where we see increased consumer demand and where Cloetta can play an important role." The value of the deal has not been disclosed.
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