Spreading the word

By LBV

18 May 2010

Blackpool Council’s successful bid to take ownership of the Winter Gardens in the £40million deal, which includes Blackpool Tower and other assets, highlights just how unique Lancashire & Blackpool is as a business tourism destination
.
The variety and diversity which the area has to offer delegates, coupled with the investment in and regeneration of places such as the iconic Blackpool venue, is a major plus as we step up to challenge the ‘big city’ conference and meetings offerings.

The key is how best to communicate the message, both nationally and internationally, about the wonderful things we have to offer - and add to the 3.5million business visitors we have each year.

Lancashire & Blackpool is blessed with some inspirational business men and women.

Estelle Livesey, from Blackpool’s Beach House and highly commended business woman of the Year in the 2010 BIBA’s is a prime example – providing five-star luxury self-catering in Britains’ favourite beach resort.

Nigel Haworth, provides Michelin-star luxury in a wonderful setting at Northcote in Langho.

The challenge is to harness that kind of initiative and expertise to help us spread the word about the area, the unusual and intriguing, the exciting and modern – and to ultimately increase business tourism numbers.

One way we can achieve this is through the Ambassador Programme, currently being developed by Lancashire & Blackpool Conference & Meetings, a joint initiative involving Lancashire and Blackpool Tourist Board in partnership with visitBlackpool.

As I mentioned earlier, we already have millions of business visitors each year – but this scheme will harness the credibility and reputation of our best business people and academics and use them to secure even more conference and event bookings.

Successful people are inevitably very busy people and, although they can see the benefits of a raised personal and business profile associated with bringing conference business into the area, they do have time constraints and other priorities which can affect how much they can to devote to it.

This scheme will provide all the support, resources and promotional material they may need along with sourcing and booking venues.

It will tap into people’s pride at representing their area and allow them to bring increased revenue and profile to the area – and that is something the whole business community will benefit from.

Tony Openshaw, Director of Marketing, Lancashire & Blackpool Conference & Meetings
 

Enjoyed this? Read more from LBV

Latest news

1

Airframe Designs completes groundbreaking R&D project in polymer additive manufacturing Breakthrough at Airframe Designs

Airframe Designs completes groundbreaking R&D project in polymer additive manufacturing

03 Mar 2025

2

Boost your management skills with workshops UCLan workshops

Boost your management skills with workshops

25 Feb 2025

3

Lancashire Growth Plan to be launched at Convention of the North Cllr Phillippa Williamson With A Convention Branded Minibus

Lancashire Growth Plan to be launched at Convention of the North

25 Feb 2025

4

AMS Neve makes waves in California, demonstrating products to Stevie Wonder Stevie Wonder And His Team Receiving A Demo Of The Genesys G3D Console By Joe Heaton Of AMS Neve In California Press

AMS Neve makes waves in California, demonstrating products to Stevie Wonder

25 Feb 2025

5

Partners at law firm Harrison Drury complete management buyout John Chesworth and Simon England

Partners at law firm Harrison Drury complete management buyout

25 Feb 2025

Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV121 March/April Launch Event
121 Lancashire Business View Magazine Launch
Networking
20 Mar 2025

LBV121 March/April Launch Event

The Whitakers Museum, Rossendale, BB4 6RE

08:30 - 10:30

Skills Bootcamp in Procurement - Cohort 3
Blue-Modern-Land-Travel-Youtube-Thumbnail-2-1024x576.png.png
LBV Hub Awards
14 Jan 2025 - 18 Mar 2025

Skills Bootcamp in Procurement - Cohort 3

Community & Business Partners CIC, Blackburn, BB2 3UA

09:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

Post Employee Ownership Trust: What's the story?
LBV image.jpg.jpg
LBV Hub Seminars
04 Mar 2025 - 04 Mar 2025

Post Employee Ownership Trust: What's the story?

Brabners, Preston, PR5 6AW

11:00 - 12:30

Better People Management Workshop
LBV Hub Seminars
05 Mar 2025 - 05 Mar 2025

Better People Management Workshop

Strawberry Fields Digital Hub, Chorley, PR7 1PQ

10:00 - 15:30

North West (Preston) Finance Leaders Networking Event
MHA-BTI Logo_black (002).jpg.jpg
LBV Hub Networking
05 Mar 2025

North West (Preston) Finance Leaders Networking Event

Farington Lodge Hotel, Stanifield Lane Farington, Preston, PR25 4QR

08:00 - 10:00

Better People Management Workshop - March 5
UCLan Better Management Workshop
LBV Hub Seminars
05 Mar 2025

Better People Management Workshop - March 5

Strawberry Fields Digital Hub, Chorley, PR7 1PQ

10:00 - 15:30

Better People Management Workshop
UCLAN event
LBV Hub Seminars
06 Mar 2025 - 06 Mar 2025

Better People Management Workshop

The Oaks Hotel, Colne Road, Burnley, BB10 2LF

10:00 - 15:30

The Employer’s Toolkit: Payroll, Employment Law, and Benefits
Copy of am alert (2).jpg.jpg
LBV Hub Seminars
07 Mar 2025 - 07 Mar 2025

The Employer’s Toolkit: Payroll, Employment Law, and Benefits

Village Hotel Bury, Bury, BL9 7BQ

09:00 - 12:00

Fertility and IVF Support in the workplace
Supporting Women's Health in Your Teams A Path to Success-2.png.png
LBV Hub Webinar
07 Mar 2025 - 07 Mar 2025

Fertility and IVF Support in the workplace

* , Online , *

12:30 - 13:30

Red Rose Awards 2025
Red Rose Awards 2025
Awards
13 Mar 2025

Red Rose Awards 2025

Winter Gardens Blackpool

18:00 - 11:59

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more LBV120 Online Graphic 1
Subscribe now

Weekly news bulletin