So what?

“We have just invested £10,000 in a new machine.” So what? “We have 5,000 square foot of office space.” So what? “We make films in High Definition.” So what?

Five years ago, the very fact that you had a video on your website was enough to impress customers, even if that video was a timeline of general uninspiring office shots with a script full of ‘so what’ facts and figures.

In a nutshell, as more video content is thrown at us, we simply don’t have enough hours in the day to watch marketing and promotional videos that aren’t focussed, structured, that don’t look great and most importantly, that don’t tell a compelling story.

Just remember the old adage of ‘facts tell, stories sell’ and also that what impresses you about your own business might not mean anything to your video viewers – your potential customers.

A good story or a compelling video script matched with well-thought-out imagery will get that message across quickly and efficiently. Facts about square footage and how much a machine might have cost will not. So have a think. What stories might your business have to tell that would wow those millions of people watching online video every day?