Smiths Hire recruits Blackburn agency for digital push

Blackburn-based 21Digital has been appointed to deliver a search engine optimisation campaign for Blackpool-based Smiths Hire.

Smiths Hire operates 16 depots across the north and has supplied tools, plant and powered access equipment to trade and DIY customers for more than 50 years.

The company, which regularly ranks on Lancashire Business View's Hot 100 list of top-performing SMEs, has recruited 21Digital to further drive up the volume of enquiries. 

Sam Fletcher, 21Digital managing director, said: "Smiths Hire is a fantastic and proud addition to our growing roster of trade and DIY sector clients.

"Home and Garden has long been a specialism of ours and we’ve got a very strong track record in this area, having now spent around 20 years getting a deep understanding of clients in this sector. Our search specialists already have a wealth of experience with access equipment for trade customers, so we’re now looking forward to achieving equally good results for Smiths Hire.”

David Turner, Smiths Hire marketing director, said: "Having reviewed quite a number of North West full service digital agencies, 21Digital stood out from the crowd, with a far more focused commercial approach to SEO and the role it can play in delivering quality leads."