Shoe firm backs Welsh rugby stars

Whalley-based LANX has been named as the official Formal Footwear Provider to The Welsh Rugby Union senior men’s and senior women’s teams.

As part of a three-year partnership the WRU senior players and staff will be wearing LANX shoes post match and to formal team occasions.

The men's team are currently in France, where they have won their opening game of this year's World Cup against Fiji.

Wales Women are preparing to take on the world’s best in the W.XV tournament in New Zealand in October.

The custom WRU men’s player issue shoe is based on the best-selling LANX oxford Maudsley shoe and features the WRU three feather logo. Wales Women have opted for a bespoke LANX sneaker, which is made with high grade leather and a sidewall stitched construction.

Marco Vaghetti, LANX founder, said: "As a life-long rugby fan, I am delighted that LANX has been chosen to provide the Wales senior men’s and women’s formal footwear ahead of their respective world competitions this year.

"The collaboration is a celebration of confidence, strength, skill, and passion. It is a great representation of both LANX footwear and the Welsh teams on and off the pitch."

Rhodri Lewis, WRU commercial and legal director, added: "We are delighted to have LANX onboard. The LANX team have been a pleasure to deal with, and have taken great care to involve players within the design selection process.

"The quality of the product is second to none and I’m sure both teams are looking forward to stepping out in their formal footwear ahead of their respective competitions."