Joining the organisation five years ago, Sharon was previously head of marketing and communications and remains company secretary.
NWAA CEO Dr David Bailey said: "I feel Sharon’s presence at this level will strengthen the executive representation on the NWAA board and will be a strong asset to the future of the organisation.”NWAA’s chairman Neil McKay added: “I’m delighted that Sharon has been promoted to executive director, a role she will carry out alongside her current role of company secretary. Sharon’s expertise has been invaluable to the NWAA over the last 5 years and I look forward to working with her in her new role.” Sharon commented: “I have enjoyed a challenging and rewarding five years so far and look forward to the next exciting chapter."