Science in Sport seals US distribution deal

Nelson-based Science in Sport has agreed a new distribution deal which will see its products sold across the USA.

The company has strengthened its ties with Colorado-based The Feed, an online marketplace supplying athletes with sport nutrition, high performance supplements and recovery tools.

The Feed has stocked SIS's products for more than five years. This new agreement sees it become the company's exclusive distributor across the States, managing the product range through digital, marketplace and retail channels.

Stephen Moon, CEO of Science in Sport, said: "Science in Sport has built significant consumer awareness with serious endurance athletes in the USA in the last five years.

"Our partnership with The Feed is the next step in our commitment to improving our range of elite-insight led and science-proven products and services we offer to our US customers, while supporting the continuation of our ambitious growth plans."

Matt Johnson, founder of The Feed, said: "The Feed is thrilled to partner with a top-tier endurance sports brand. As a company committed to delivering the highest level of customer satisfaction, The Feed will represent this exceptional brand with distinction and is committed to educating customers, fast shipping, and ensuring a seamless experience."