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Nelson-based Science in Sport made three key senior management appointments as part of its plans to become the world’s leading premium performance nutrition business.
Richard Wyborn has joined the company as group strategic projects director. He has worked for more than a decade as a strategic consultant and project manager working with global businesses including Cadbury and Bain & Company.
His early focus will be on introducing the recently acquired PhD brand to the USA, the world’s largest protein market, and combining its operations with the existing SiS brand in that territory. Richard will also develop the group’s international strategy and structure to maximise opportunities in existing and new markets, with China a particular focus.
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