By Jamie Hoyles, Clook Internet Account Manager
Stephen FryThe introduction of this new domain was arguably the most significant change to the UK domain scene since Nominet commenced its governance in 1996.
“The new .uk is for people who want a short, memorable domain with the popular and trusted .uk ending. We know this combination appeals to our tech-savvy, digitally-engaged population.“When asked if they wanted .uk to be an option alongside. co.uk, 72% of businesses questioned said yes. The UK is the world’s most internet-based major economy and it’s certainly one of the most active and fast-changing too – 67% of our current registrations are less than five years old. We can’t wait to deliver this addition to the UK namespace and continue to build its contribution to the UK’s digital economy.”
So why chose .uk?
Another factor can be branding. If you want to protect your brand online, registering your .uk domain name will protect your brand from cybersquatters for a low cost. The .uk extension can also act as a great country specific domain for your UK business and is shorter than the traditional .co.uk TLD.
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