Roq predicts this Black Friday’s tech disasters

By Roq

22 Nov 2023

Black Friday, the annual shopping extravaganza, is a time for incredible deals and discounts. However, it is also a high-stakes period fraught with potential challenges for retailers and technology companies.

From overwhelming website traffic to logistical mishaps, here are some possible technology-related issues that Quality Engineering Consultancy Roq predict e-commerce retailers will encounter during your Black Friday sales events:

1 Website Overload and Crashes 

One of the most common technology disasters during Black Friday is website crashes caused by the poor performance of websites. The massive influx of online shoppers trying to grab the best deals can cause website servers to overload, resulting in crashes or slowdowns. This leads to frustrated customers and can result in revenue loss for businesses. And with 70 per cent of baskets being abandoned by customers, leading to a reported $4 trillion of lost revenue by online retailers each year (Swrve), this isn’t a problem your business can afford to ignore.

2 Payment Processing Issues

With a surge in online transactions, payment processing systems might struggle to handle the increased load. Slow transaction times or payment failures can deter customers from completing purchases, impacting both sales and customer satisfaction. Research has shown that a performant, bug-free website and payment system could lead to a 35 per cent uptick in customer conversion rates (Baynard).

3 Inventory Management Problems 

Inaccurate inventory counts or issues updating product availability in real-time can lead to customers making purchases only to find out later that the item is out of stock. This can result in order cancellations and unhappy customers, who might quickly complain publicly on social media.

4 Security Breaches and Cyberattacks

Cybercriminals often target high-traffic periods like Black Friday to exploit vulnerabilities. Security breaches or cyberattacks can lead to compromised customer data, financial loss, and damage to a company’s reputation.

5 Delivery and Logistics Challenges

Post-sale, the pressure shifts to ensure timely deliveries. Logistics might become strained due to the sudden increase in orders, potentially leading to delayed or mishandled deliveries and causing customer dissatisfaction.

Conclusion

Although many may say it’s impossible to predict what challenges and disasters may occur over the Black Friday sales period, these predictions from Roq are determined by years of experience supporting some of the world’s largest organisations. To mitigate potential issues that your business may face, there are various measures that you can implement. Roq's website offers valuable hints and tips to help you avoid any sales period disasters. While it may already be too late to salvage your Black Friday 2023, you can now ensure that your 2024 sales period is failproof.

Latest news

1

Silkstone Finance acquires Northcote hotel Craig Bancroft

Silkstone Finance acquires Northcote hotel

24 Apr 2025

2

Major shareholder makes Inspired takeover bid inspired-500x500.png

Major shareholder makes Inspired takeover bid

23 Apr 2025

3

Nominate your favourite family-run business in Lancashire. Thompsons meeting (1).png.png

Nominate your favourite family-run business in Lancashire.

22 Apr 2025

4

Business academies to continue for an additional year Cllr Mark Smith (r) with Top Gun Tools & Fixings team presenting Blackpool Net Zero Academy certificate

Business academies to continue for an additional year

22 Apr 2025

5

Napthens advises A Lamb Associates (ALA) and subsidiary Morham & Brotchie Partnership on their acquisition by Hawkins & Associates Richard Robinson Feat IMG

Napthens advises A Lamb Associates (ALA) and subsidiary Morham & Brotchie Partnership on their acquisition by Hawkins & Associates

22 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Preston Freelancer Meet-Up: April
1.png.png
LBV Hub Networking
25 Apr 2025 - 25 Apr 2025

Preston Freelancer Meet-Up: April

Society1, Coworking Space, Preston, PR1 3LT

10:00 - 11:30

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin