Roots teams up with Booths to target public

Lancashire vegetable crisp brand Roots has secured a partnership with Booths supermarket to stock the hand cooked vegetable crisps.

The crisps are made from carrots, parsnips and beetroot grown in Lancashire and across the UK by Tarleton based-Huntapac, which has been supplying Booths with raw vegetables for over 20 years.

Rachel Alty, account manager at Huntapac, said: “We’re absolutely thrilled to be listed in Booths and are excited that Roots Hand Cooked Vegetable Crisps will be available to shoppers in Lancashire for the first time ever.