Root Fifty-Two supports first CheckedSafe TCS event

After years of successfully exhibiting at transport seminars up and down the country, directors Gary, and Darran decided it was finally time to take the plunge and host a transport seminar of their own!

Their goal was to engage attendees, generate new business growth, and create a future-proof name that could be used annually. Planning an event requires a lot of patience and dedication- who better to rely on than the R52 marketing team?

After the initial briefing, creative lead, Michael and graphic designer Molly got straight to work on the branding of the event. Their goal was to create and develop a stand-alone identity, but also create a brand that would reference CheckedSafe visually.

“I had to come up with a whole brand for the event, making sure it had obvious links with CheckedSafe, and that it was flexible to use again in 2023. It was nice and lively working to really tight deadlines, but with clients that were sympathetic to it so we were given free-reign with no pressures”, said Michael.

Once Michael received sign-off for the branding of the event, web developer Cameron got straight to work on adding a new section to the website, with our copywriter Izzy working her magic and finding the perfect words for the new page and event.

The design team worked closely alongside our Digital Marketing team throughout the process, creating the email campaigns in the build-up to the event, designing eye-catching, on-brand social graphics, and setting up successful paid social media campaigns across LinkedIn and Facebook to promote the event.

“I really enjoyed the creative freedom CheckedSafe gave us while working on the event. I was heavily involved throughout the process, creating the email campaigns in the build-up to the event, the event itinerary, featuring the speakers and schedule, and graphics for the big screen on stage.”

“They completely trusted us to plan, promote and oversee the success of the event. Gary and Darran also allowed us to put our own stand up amongst the other sponsors, which was a very nice touch”, said Molly.

Overall, the event was a huge success, and our client CheckedSafe was extremely happy! 

If you’re looking for help with your marketing, get in touch with our team on 01282 911910