Robinsons acquired by Daish’s Holidays

By Tim Aldred

02 Dec 2020

Robinsons Holidays, the Great Harwood-based family firm which has been offering tour packages for more than a century, has been acquired by Daish’s Holidays.

The deal adds the Imperial Hotel in Eastbourne and the Abbey Lawn Hotel in Torquay to the Daish’s portfolio, along with a fleet of 13 coaches which will operate from a range of pick-up locations in the north west.

The hotels will reopen in February once Daish’s has undertaken minor refurbishments to ensure the buildings’ specifications are in-keeping with the brand.

Customers of Robinsons will also have access to coach travel options to Daish’s other hotels, which offer nightly live entertainment and benefit from package deals including half board and coach transport.

Jeanne Wilson, managing director of Daish’s, said: "We are thrilled to confirm that Robinsons is joining our family business. Despite a year of disruption and industry uncertainty due to the health crisis, we are proud to be in the strong position of expansion and are excited to unveil our new services in January.

"Growing our reach into the north west has always been a business goal of ours and we are pleased to provide fantastic new holiday options for our loyal guests."

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