Roadshow Promotions takes hotel room on tour for new client

Blackpool-based Roadshow Promotions, the promotional vehicle specialist, has been recruited by a major hotel chain to help publicise its rebrand.

The firm fitted out a double-decker bus to showcase the chain's rooms in order to raise awareness that Jurys Inn will now be known as Leonardo Hotels.

Ready for a tour of UK towns and cities, the lower deck was converted into a meeting room in the style that Leonardo Hotels offers, while the upstairs featured a recreated bedroom complete with bed, desk, armchair, lamp wall art and flooring.

The bus was also kitted out with full electrical and networking systems which enabled sound, light, screens and internet.

Natasha Greenley, director at Roadshow Promotions, said: "This was one of the most comprehensive and challenging conversions we’ve completed and it’s a wonderful example of what can be achieved with imagination, creativity and know-how.

"It took three months to turn a double decker bus into a hotel room. We’re extremely proud of the finished result and Leonardo Hotels are delighted with it too."

Andy Besent, head of sales at Jurys Inn & Leonardo Hotels, said: "As part of the re-brand our idea was to take a sample mobile bedroom out to our hotels and customers on a branded double-decker bus to show off the new look.

"Roadshow Promotions have been a great partner in making this vision happen. Everyone who has visited the bus on its tour from Plymouth to Inverness has really enjoyed the experience”