Regional award success for Preston-based agency

Preston-based boutique design agency, Wash Studio, received regional award-winning recognition this month at the Northern Marketing Awards.

The team secured Best TV Commercial Campaign for their through-the-line creative campaign for the launch of Hyundai UK’s new high performance ‘N’ range. Describing the campaign the judges felt ‘the execution was excellent, gaining an incredible response and phenomenal results’.

Speaking about the awards, Lynsey Thompson, Wash Studio’s managing director said: “We are thrilled and so proud to win this award. As a small studio competing against large agencies throughout the region and beyond, being appointed as the lead agency for this project was a great achievement.

“This award recognising the creativity and success of the campaign is a reflection of the determination and commitment of the team; it demonstrates that small teams that think big can achieve great success.”

Wash devised and delivered the ‘Turning Petrol Heads’ concept, based on three characters, each with a distinctive aesthetic, and obvious personality. The campaign showcases i30 N’s performance and handling characteristics on UK roads, and features three characters who are all ‘petrol heads’ in both the literal and metaphorical form.

These passionate individuals replicate the debate that’s currently happening amongst the community of UK car enthusiasts, designed to be a physical expression of how heads are being turned, perceptions changed and attention grabbed by the new i30 N.

Graham Robertson, Hyundai Motor UK’s senior manager, advertising and media added: “It was a pleasure to work with Wash Studio on this exciting project. From the moment we were pitched the turning petrol heads idea for i30 N we were confident the campaign would firmly position Hyundai as a credible performance car brand. "Post campaign analysis shows that the campaign has done exactly that – delivering an impressive lift in brand attribution from a performance perspective. Wash Studio’s passion and dedication was vital in bringing this unique concept to fruition."