Radio 2 in the Park boosts Preston economy by £5.3 million

By Rob Kelly

31 Oct 2024

Radio2 in the Park, taken by Michael Porter

BBC Radio 2 in the Park brought more than £5m to the economy in Preston.

Preston’s Moor Park was the vibrant setting for BBC Radio 2 in the Park, as global superstars like the Pet Shop Boys, Sting, and Sugababes drew thousands of music fans from across the country.

Over three days, the festival welcomed 68,100 attendees, sparking a major economic boost for the city. This brought over £5 million in visitor spending, creating jobs and supporting local businesses throughout Preston.

The BBC-hosted event attracted both local residents and visitors from across the UK. Around 13% of attendees were from Preston itself, while the majority were from further afield. It is estimated around 16,000 visitors stayed overnight, and a further 31,000 came for day trips, making Preston a vibrant hub over the course of the weekend.

Councillor Anna Hindle, cabinet member for culture and arts at Preston City Council said: “Radio 2 in the Park has proven to be a tremendous success for the city of Preston. Not only did it attract thousands of visitors to enjoy top-quality entertainment, it also delivered a substantial boost to our local economy.

“The £5.3 million spent in the city over the weekend is a testament to Preston’s appeal as a destination for major events. We are proud of the way the city welcomed visitors and demonstrated our ability to host events on this scale. The lasting economic impact, including the jobs supported, shows just how valuable these events are for our community. We look forward to building on this momentum for future opportunities.”

John Chesworth, Chair of Preston Partnership said: "At Preston Partnership, we are dedicated to driving place direction and sustainable growth in the city.

"Radio 2 in the Park has been a fantastic opportunity to showcase Preston, bringing significant economic benefits to the area.

"Events like this not only boost the local economy through increased footfall and tourism but also provide a valuable platform for local businesses to thrive. We are proud to have been part of this venture, which has contributed to Preston's economic development and future resilience."

Helen Thomas, head of Radio 2 said: “I’m so pleased the event has had such positive impact for the local economy, businesses and communities.

"All of us at Radio 2 would like to thank Preston City Council and the people of Preston for the incredibly warm welcome they gave Radio 2 in the Park when the station decamped to the city in September.

"We were delighted to broadcast live from several local venues during the build-up to the epic weekend in Moor Park and were proud to shine a light on this fantastic city across our shows during the event weekend and beyond.”

This influx of visitors led to an estimated £2.4 million in Gross Value Added (GVA) for the city of Preston, helping to support an estimated 2,100 jobs in the city during the three-day event. The figures provided exclude expenditure by Preston residents. However, local attendees spent an estimated £434,000 during the event, further adding to the local economy.

Economic analysis of the event was conducted by Hatch, a global consultancy with expertise in economic development and social impact assessment.

Tim Fanning, director at Hatch, said: "Events like this bring a range of benefits to their host locations. Our analysis shows that Radio 2 in the Park has provided a large economic boost to the city of Preston – boosting spending by up to 5% over the September weekend. Moreover, it has generated significant profile for the city, which has knock-on benefits for the visitor economy."

This year’s Radio 2 in the Park not only provided unforgettable entertainment for thousands but also left a lasting positive impact on the city of Preston, highlighting its potential as a host city for future large-scale events. Radio 2 in the Park has shone a spotlight on Preston and provided national media coverage from March this year helping to put Preston on the map.

Enjoyed this? Read more from Rob Kelly

Latest news

1

University of Central Lancashire celebrates hat-trick of wins at Educate North Awards University of Central Lancashire winners at Educate North Award Winners 2025

University of Central Lancashire celebrates hat-trick of wins at Educate North Awards

04 Apr 2025

2

The Villa’s sister venue shuts its doors The Villa Levens and The VillaWrea Green (Image credit: The Villa Levens and The Villa Wrea Green)

The Villa’s sister venue shuts its doors

04 Apr 2025

3

PM urged not to retaliate over tariffs Manufacturing

PM urged not to retaliate over tariffs

03 Apr 2025

4

CMAC Group appoints Matthew Ratcliffe as chief operating officer Matthew Ratcliffe CMAC

CMAC Group appoints Matthew Ratcliffe as chief operating officer

03 Apr 2025

5

For sale signs at The Villa Villa Wrea Green has been brought to market (Image credit: The Villa Wrea Green)

For sale signs at The Villa

02 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Innovating business solutions through PhD Partnerships
30478 Skills Bootcamp open day setting.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Innovating business solutions through PhD Partnerships

University of Central Lancashire, Preston , PR1 2HE

14:30 - 15:30

Celebrating 50 years of KTP
UCLanAerialCampus.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Celebrating 50 years of KTP

University of Central Lancashire , Preston, PR1 2HE

16:00 - 18:00

Research and Knowledge Exchange Showcase
13421_research_knowledge_exchange_2025_600x300.jpg.jpg
LBV Hub Awards
07 May 2025 - 08 May 2025

Research and Knowledge Exchange Showcase

University of Central Lancashire , Preston, PR1 2HE

09:00 - 17:00

Enhancing Your Workforce with CPD
LBV Hub Networking
08 May 2025 - 08 May 2025

Enhancing Your Workforce with CPD

University of Central Lancashire, Preston, PR1 2HE

13:15 - 14:15

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin