Preston firm crafts partnership with furniture company

A Preston business has crafted a partnership with an Eaves-based furniture maker in a deal worth £100,000.

James Cook, owner of The Odd Chair Company, said: “Craftsmanship is key to the success of our 45-year-old family business. We hand craft every element of our furniture from tree to finished item and supply to an exclusive selection of retailers as well as creating custom–made bespoke pieces.

Earlier this year James won a national competition, in conjunction with Volkswagen Commercial Vehicles and The Times newspaper, to receive one-to-one business mentoring from former Dragon’s Den investor and Yo! Sushi founder, Simon Woodroffe.

“As part of my entry I had to submit a video and deliver a business pitch to a panel of experts. I was delighted to be one of the five winners. Simon is assisting me on how I can effectively raise the company’s profile and reputation in a very competitive market place.