Prestfest, a campaign introduced by Preston’s Business Improvement District (BID) in association with the city’s night time economy businesses, has been highly commended as one of the best projects in the country at the ATCM national awards.
It was officially recognised by industry leaders for 'outstanding achievement in town and city management', in particular for developing the early evening and night time economy.
The twice-annual campaign, held recently across the May bank-holiday weekend, brought together the city’s night time attractions and promoted a wide range of in-venue and on the street activities and events.
"Preston BID and city centre night time economy businesses worked really hard to pull out all the stops to ensure visitors had a great time.
"Events like Prestfest are important because they bring businesses together for the common good and offer something a little bit different to visitors. This recognition only strengthens Preston’s position as the best night out in Lancashire.”
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