Pets Choice adds tenth brand to portfolio

Blackburn-based Pets Choice has added a tenth brand to its pet food portfolio with the acquisition of Rufus Foods.

Rufus Foods has produced nutritious meals for both dogs and cats for more than 30 years..

Pets Choice’s portfolio now comprises 10 brands which offer a variety of products for pets and wild animals, including well-known brands Meatiful, TastyBone and Webbox.

Tony Raeburn, Pets Choice CEO, said: "Rufus Foods complements our existing brand set perfectly, as it has a lot of heritage and great loyalty amongst its customer base.

"Moving forward, we will continue to supply Rufus Foods to its existing customer base, but, in line with our growth plans, we are also looking to build on the brand and the solid base that it already holds."

Mitchell Todd, from Rufus Foods, said: "With its industry-leading position and expertise, Pets Choice is the perfect company to elevate the Rufus Foods brand to the next level."