Pets Choice has agreed to purchase Pettex which incorporates the whole of their cat litter and small animal business.
The previous owners are retaining the Reptile and Aquatic business which will be trading as a separate entity going forwards under Pettex Aquatics.
The Pettex cat litter brands will join Pets Choice’s family of pet brand offerings, which include Webbox, Bob Martin, Felight, Tastybone and B-Calm.
Pets Choice supplies partners in the grocery, independent, pet speciality and e-commerce sectors with high quality products in a variety of formats.
CEO of Pets Choice, Tony Raeburn, said: “This is a fantastic acquisition for Pets Choice as Pettex Cat Litter has a very strong following in the traditional Pet Trade and fits nicely alongside our Felight cat litter brand.
"Our two companies and families have been close friends for many years and I would like to thank the owners for trusting us with their Pettex brand.”
The acquisition will also mean customers and listings alike will benefit from Pets Choice’s distribution network, making Pettex Cat Litter and Small Animal products more accessible to all.
Steve Bolton, managing director of Pettex, said: “As a third generation family business originally established in 1959 we are proud to have developed the Pettex cat litter brand but feel this is now the right time to hand over the reins to Tony and the Pets Choice team to take us onto the next level.
"This will also enable myself to work with our great team and to expand our growing Reptile and Aquatic business which we will be continuing to develop as Pettex Aquatics.”
It comes after Lancashire Business View reported last year that Pets Choice, had agreed to purchase, from PetLife International, a number of brands to strengthen its product portfolio in the Premium sector.
The brands joined Pets Choice’s family of pet brand offerings, including Webbox, Bob Martin, Felight, TastyBone, Vet’s Kitchen & Hownd.
For more information about Pets Choice and its family of brands, please visit: www.petschoice.co.uk.
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