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Roger Bracewell isn’t keen on following the crowd, instead he is firmly striding out in the opposite direction.
While business competitors are increasingly focusing on the world of e-commerce you won’t find any of his family firm’s products for sale on the likes of Amazon.
Roger is chairman of GA Pet Food Partners, winner of this year’s Red Rose Awards large business category, and a true Lancashire success story.
The firm has just opened its new £85m ‘world-leading’ Ingredient Kitchen, designed to produce high quality pet food at its Bretherton plant.
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