Nelson-based firm Pendle Bike Racks has appointed Mike Smith to the newly-created role of business development and relationships manager.
Mike previously worked at Halfords for 13 years, most recently holding a managerial role at several sites across the North West.
He said: "I have around 16 years’ cycle trade experience, working both in and with retailers and wholesalers and distributors, so when the opportunity arose to join such a forward-thinking brand with its heart on British manufacturing, I just knew this was the role for me as they share my ethos."
Chris Smith, managing director of Pendle Bike Racks, added: "Mike is a true asset to the company, he knows the ins and outs of the trade and has a clear vision for helping us to push the brand to new heights. I am excited to see what the future holds for us with the key and strategic support that Mike will inevitably bring to the table."
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