Some of the most frequest questions I'm asked are "how can I get recognised for my expertise?" and "how can I raise my personal profile?"
by Amanda Jackson, managing director of Tigerfish PR.- Network network network - it goes without saying really. Make sure you are connected online as well as offline, and take a good look at your social media channels to make sure they are representative of you and your interests.
- Do the right people know you actually would like to contribute/ speak? Don't be coy about this - you need to make it clear that you would like to be contacted for contribution.
- Have you got a blog? Blogging, creating a cogent record of your knowledge and insights, is the first point of research for anyone wanting to establish your credibility. Make sure you are contributing to other blogs, too.
- Submit topical comment to appropriate journalists and online forums, demonstrating your knowledge and expertise.
- Enter awards and/or write a book - being an 'award winning expert' or 'author and expert' has so much more clout.
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