Lancashire's newest marketing business StopPress is backing a proper impressive challenge - their friend Richard Few is taking on the London Marathon. With one lung.
Yeah, you read that right.
Richard's not letting a small detail like having one lung get in his way. He's lacing up to smash the full 26.2 miles, raising money for Asthma + Lung UK while he's at it.
Ben Whitaker, from StopPress, said: "This is exactly the kind of story that gets us buzzing.
"Richard's out there at dawn, grinding through training, showing what's possible. When he told us about it, we were straight in."
Those early morning runs and weekend training sessions are already well underway.
"Having StopPress on board makes those 5am starts a bit less brutal," Richard grins. "Plus their support means we can make more noise about lung health and push that fundraising higher."
The StopPress crew - known for their no-nonsense approach to marketing - reckon Richard's story needs proper telling. "Some people talk about pushing limits," adds Mike Walker from StopPress. "Richard's out there actually doing it. One lung, 26.2 miles, job's a good'un."
Chris Davis chips in: "We're not just slapping our name on this. We're proper invested in helping Richard smash this challenge and raise awareness for a brilliant cause."
So, we have done our bit to donate to this incredible cause but we are asking everyone to get behind Fewy to make a big impact for this charity. If you can, please add some cash to the pot here:
Let’s have it!
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