Motionlab creates global platform for Veganuary campaign

Motionlab Marketing, one of the North’s leading integrated agencies, has worked with Veganuary to create a digital platform to springboard the global campaign.

Since the site launched four weeks ago, nearly 3,000 people have pledged to take part in Veganuary - ten times as many as this point in last year’s campaign. The UK and US make up 66 per cent of all site visits, which has seen over 30,000 people visit www.veganuary.com to date.

Dave Ellams, Motionlab creative director said: “We set out to create a virtual vegan world that was bright, accessible and engaging. We want to inspire a greater understanding of veganism. For example, instead of showing them images of green tea, vegetables and tofu, we created images with Peroni beer, Kettle Chips and Oreos.

“Eating great food, encouraging good health, opposing animal cruelty and helping the environment are all reasons to try vegan and we’ve created visuals that say just that. It’s been a real eye opener and is wonderful to work on.”