Mcdonalds UK campaign to boost soft skills value gets Role approval

McDonald's UK has launched a new campaign to boost the value of soft-skills to the economy and demonstrate their importance for workers' and employers alongside academic and technical qualifications.

Headed by businessman James Caan, the campaign aims to highlight how interpersonal skills such as teamwork, resilience, respect and creativity are valued as much as more formal skills, and their need to better valued and understood by employers.

Julie was approached by Wendy Bowers. founder of Role who improving access to role models and debate and challenge the role of women in the workplace, following last years' FSB annual dinner.

Wendy said: "Soft skills, which recent research estimated contributes £88bn to the economy, have often been seen to be feminine traits with men more comfortable with hard facts and tangible measurements of productivity.