Marketing in recruitment – Why is it important when hiring?

Gone are the days when you can write a few lines about a job vacancy and display in a shop window or in a newspaper. Job adverts are now everywhere – on job boards, social media, Google, news websites and papers, and company websites. As a result, professionals can pick and choose which job opportunities to apply for.

With job vacancies being more accessible, it’s no longer about candidates impressing businesses. Firm’s need to put the leg-work in to reach and impress the candidates to secure the top talent. Not only do you have to reach the candidates but you have to keep their attention once you’ve found them also. This is where marketing comes in to help you sell your company and your job vacancies, allowing you to recruit the top talent.

So, how do you market your brand and job vacancies to make your company stand out to potential employees when hiring?

Job adverts

A well written and informative job advert is crucial for hiring. With there being so many job adverts out there, it’s important your job adverts hook the reader to prevent them from skipping to the next advert.

Ultimately, it is your job adverts that most candidates will respond to. So, it’s vital that they include all the information that people would want to know about the job vacancy and company, as well as a clear call-to-action to apply. To make people want to apply, you need to include all the key details on your adverts such as job responsibilities, salary, location and employee benefits.

Although, the job advert is the main piece of content companies often use for marketing their job vacancies, there are some additional steps that can be taken to increase the visibility of your adverts.

Create a careers page and add job vacancies on your website

Having a careers page on your website provides you with another method of advertising your job vacancies. This is ideal if you have a great reputation and also if you would like to attract people in your local area to your job vacancies. If people are familiar with your company, they are likely to visit your website when job searching, and they will be able to apply directly if your job vacancies are advertised on your website.

Also, having a careers page is a great opportunity to sell your company to potential candidates. Use it as a platform to make your firm stand out. Include reasons why people should work for you, your employee benefits, employee testimonials and job opportunities.

Post your Job Adverts on Social Media

Social media is another effective way to increase the visibility and maximum reach of your job adverts. On LinkedIn you can list one job advert for free. Additionally, you can ask your employees to share the job advert to further increase its reach.

Furthermore, there are groups on Facebook for posting jobs in different sectors and locations. By posting your jobs on social media you can organically gain visibility and increase awareness of your company from an employer perspective.

If you have a marketing department they will be able to create branded graphics to help advertise that you are hiring on social media.

Post your Job Adverts on online Job Boards

Another way to increase the visibility of your job adverts and to attract more talented candidates is to advertise your vacancies on online job boards. Some job boards include Google Jobs, Reed, Indeed and CV Library to name a few.

Here at the Eventus Recruitment Group we post your job vacancies on many job boards as well as our website for free as part of our tailored recruitment service. We will also write the job advert on your behalf in a way that will make it rank online, increase its visibility and attract top candidates.

Increasing your brand visibility to help you recruit

Also, the marketing of your job vacancies is about your brand and company image. As a result, it is important to position your company as a great company to work for. This has got to be natural and a honest account of your workforce. If you try to mislead people, it won’t end well. It’s about building a good and lasting reputation in your field as well as an employer.

Testimonials

Get written or even video testimonials from your employees. Then, these can be added to your website’s careers page, social media and promotional materials if you exhibit at careers fairs. Also, your staff can repost, share and endorse your company on LinkedIn.

In addition, some employees leave their employers reviews on Glassdoor. Glassdoor is a public forum for employer feedback, as well as a job board. For that reason, some job seekers will view Glassdoor when job seeking to analyse feedback and the reputation of companies. As a result, it’s important to claim your company on Glassdoor, complete your company profile and respond positively to feedback. Remember, what you write on public forums like Glassdoor will reflect directly on your firm.

Media Coverage

Gaining media coverage is another way to increase visibility of your job vacancies and your company. Issue a press release to local and regional news, as well as business and industry specific publications. However, the key to getting your release published is to make sure it has a catchy angle. For example, are you hiring due to an expansion, record sales or a new office opening?

Consult with your employees

Offering a rewarding, progressive and supportive working environment is key to recruiting new employees and ensuring they stay for the long term. Consult with your current employees to ensure that you are offering a rewarding benefits package and a positive company culture. Both of which are vital for staff retention and attracting new employees. Here at the Eventus Recruitment Group, we anonymously survey our employees annually and have regular conversations around benefits. Annually we conduct salary and benefits reviews. It’s important that your offering is competitive in order to recruit the top talent in your sector. Particularly your benefits package needs to competitive compared to other companies’ offerings within your sector.

Additionally, our Employment Trends and Attitudes report contains insights on what employees want from their employers. It is based on a survey of over 750 professionals, which asked about their employer preferences, work-life balance, salary and employee benefits, and career progression goals. Furthermore, it contains our recommendations for enhancing your recruitment and retention strategies. To receive a copy of the full Employment Trends and Attitudes report, please email [email protected].

Recruitment Referral Scheme

Another great way to increase awareness of your firm as an employer is to implement a referral scheme. By offering rewards to your employees, it will incentivise them to recommend people to you. Usually, it will be their friends, family or former colleagues. This can be an effective way to acquire talented workers, as your employees would only want to refer people who they know would have the right skills and fit in at the company.

Speak to Recruitment Consultants

Quality Recruitment Consultants can advise on positioning your company as a market leader and help with the marketing of your job vacancies. So, that you can recruit the top talent. Here, at the Eventus Recruitment Group we offer tailored advice and support at each stage of the recruitment process.

Talking with hiring companies and professionals who are job searching daily, we are aware of what firms are offering and the benefits that professionals are looking for. Also, this means we are best placed to pick up on emerging trends or changes in employee preferences. As a result, we can offer you timely advice to ensure your recruitment campaigns are successful.

When companies come to us, we will lead on the marketing of their job vacancies. Always, we write their job adverts, advertise them on several job boards including our website free of charge, and post them on our social media channels. On top of this, we will advertise their job vacancies to our extensive database of professionals who are actively job seeking. If you would like tailored recruitment advice and help with the marketing of your job vacancies, please email [email protected] or call 01524 34400. We are recruitment experts specialising in the legal and finance sectors.

Summary – marketing and recruitment

In conclusion, your marketing and recruitment strategies should be aligned in order to fill your job vacancies efficiently. Doing so, will enable you to find more talented candidates and fill your vacancies in a timely manner. If you have a marketing department, ask them to help by creating infographics and sharing your vacancies. However, if you don’t you can still share your vacancies yourself through LinkedIn and make use of job boards and the advice within this article.

Written by Emma Guy, marketing manager at the Eventus Recruitment Group.