LYPH (Live Young Play Hard) is already building on its market presence in the UK, Europe and Japan after establishing links with companies in China, which now manufacture its product range.
With the help of growth mentoring from Boost and Community and Business Partners, staff numbers are also expected to rise from two to seven.Established in May 2016 by fashion designer Frederick Edmondson and his wife Jemma, LYPH specialises in wholesale contemporary streetwear with interchangeable pockets.
Its striking designs have already generated coverage in the March 2017 edition of style magazine Vogue.Frederick, who has enjoyed a distinguished career with major fashion houses including Paul Smith and All Saints, wanted to start his own business after returning to the UK with Jemma from Amsterdam, where he worked for Tommy Hilfiger.
He said: “The support and information we received from Boost has been nothing short of magical. We have already gained a better understanding of business operations and this helped secure orders at autumn 2017 trade shows.” Community and Business Partners matched Frederick and Jemma with business mentor and expansion expert Nigel Beevers.