Logs Direct supports massive South African ‘Walls of Wood’

By Catapult PR

24 Oct 2023

Website
3.jpg.jpg

As the UK’s leading wood specialist, Lancaster-based company Logs Direct is putting its weight behind massive ‘walls of wood’ in South Africa, each measuring 1.2 metres in height and 500 metres in length and containing two million pieces of wood.

With ten such walls in situ in South Africa, homeowners around Britain can rest assured that, despite global issues in sourcing wood, Logs Direct has no concerns about continuity of supply, having partnered with the business that is building not just these walls of wood but local resilience too. 

As a result, Logs Direct customers buying this wood can not only secure the wood they need for their appliances but also support a vital social enterprise in South Africa, which is helping to enrich lives in five African townships in the Overberg region of the Western Cape.  

This is because Proper Wood, to which Logs Direct has provided a vibrant retail platform via its online website, has already helped to create 450 jobs and generate positive impacts for 2,500 people living in the five townships.  With unemployment rates running at around 49 per cent in Overberg, such job opportunities make a massive difference.

In addition, the social enterprise that has sprung up around the felling of wood is helping to combat an environmental threat for the townships – one caused by non-indigenous plants which extract water from local supplies, making drought a constant worry.  Taking water away from native species, which then suffer, also creates imbalances in eco-systems.

In some areas, around 60 per cent of the landscape has been overtaken by these alien invasive species. 

A major culprit in the draining of water supplies is the eucalyptus tree, which is why the local government has sought to take back environmental control and fell these trees.

Proper Wood was founded in 2020, to make use of all of the resulting wood, as its owners recognised that, for all its environmental faults in South Africa, eucalyptus actually makes perfect firewood. 388 acres of this alien invasive species has been cleared, saving a water loss equivalent to the size of 106 Olympic size swimming pools (264,938 sq m).

An Eco-system-wide impact analysis of Proper Wood firewood has been developed by the esteemed Professional James Blignaut, who is attached to the School of Public leadership at Stellenbosch University.  Professor Blignaut, also an honorary research associate of the South African Environmental Observation Network (SAEON), gave the enterprise a 7.3 BCR rating, which indicates that the benefits derived from the entire product value chain are 7.3 times greater than the costs.  For every unit of cost incurred in the form of CO2 emissions, the product value chain generates 7.3 units of benefit to people and the planet.

Recognising that some CO2 is created when clearing and transporting the product, Proper Wood will donate £221.50, per 40-foot shipping container, to a voluntary carbon offset project, run in partnership with the Regenerative SPACE Non-Profit Company.  This means that Proper Wood can be considered carbon neutral.  No carbon is generated in the drying of the product in the South African sun. 

When Logs Direct came across the Proper Wood product, it recognised the benefits for UK customers and saw that the sustainability behind the product’s story would match perfectly with other products in its range.  It partnered with Proper Wood, to ensure its customers can now choose 25cm-long Proper Wood Logs, if they wish to use this fuel and that distribution of the product can occur seamlessly, UK-wide.

There are certainly practical reasons to use this wood, as well as emotional ones. Eucalyptus is a hardwood, offering a high energy value of 5.2Mwh/T, by virtue of a dense wood structure. It also provides an extended burn time, so is ideal for when a long, slow heat source is required.  It generates minimal smoke and is a perfect wood to use in woodburner, firepit, pizza oven, woodfired hot tub or chimenea, with little or no spitting and sparking.

Proper Wood has provided employment opportunities to local people who can utilise the felled eucalyptus by preparing the product that arrives on the market. Each piece of wood is, on average, around 800g in weight, and all of the logs produced to this size, are carefully stacked to dry naturally in the South African sun, at between 30°C and 35°C.  This creates the walls of wood that together constitute around 20 million pieces of eucalyptus.

In summer, the wood takes around eight weeks to dry out to the required Defra level of below 20 per cent moisture content – the requirement before any wood can be compliant under ‘Ready to Burn’ legislation.  In the winter, with the help of good winds and temperatures of between 15°C and 20°C, drying is accomplished in between 12 and 16 weeks.

The wood is cut all year round and the majority of the final logs preparation is carried out in South Africa. It is packed in 70 per cent recycled LLDPE plastic bags, which can then be completely recycled after use.  This material is waterproof and durable and processed at lower temperatures, making production less energy-intensive.

Logs Direct’s sales director, Stephen Talbot, says: “The minute we came across this story and supplier, we knew this product was something that fits perfectly with our ethos of not just sourcing wood but also supporting local communities that need to generate income from their local resources. 

“We also recognised how Logs Direct’s reach could really assist this product, by taking it out to more people via our long-established relationship in the wood fuel market and our distribution systems. We believe we are helping to make a difference in South Africa, as a result of our partnering with Proper Wood.”

Proper Wood director, Jay Williams, adds: “It has been great working with Logs Direct as their infrastructure and enthusiasm for good dry wood seems to keep growing.  Feedback from last season has provided confidence to go forward and sell much more.“

Proper Wood logs can be bought from Logs Direct in individual bags, priced at £6.50, or in pallets of 60 or 120 bags.  Logs Direct is also helping to boost the product’s sales, by bundling Proper Wood logs with other products in its range, to create useful and easy-to-use packaged purchases, whether that is for home use, caravanning or glamping.

Enjoyed this? Read more from Catapult PR

Latest news

1

M&S reaffirms store plans in £50m investment move M&S Gemini Park

M&S reaffirms store plans in £50m investment move

01 Apr 2025

2

Golf course to re-open after £1m upgrade Pleasington Golf Course

Golf course to re-open after £1m upgrade

01 Apr 2025

3

PM+M announces 20 promotions across the firm PM+M promotions

PM+M announces 20 promotions across the firm

01 Apr 2025

4

Plans for regeneration project in St Annes St Annes Square

Plans for regeneration project in St Annes

01 Apr 2025

5

Cortus Advisory Group promotes Charlotte Harrington as corporate finance director Charlotte Harrington

Cortus Advisory Group promotes Charlotte Harrington as corporate finance director

01 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

Chamber Breakfast Networking – April
Chamber logo - new-02.png.png
LBV Hub Networking
03 Apr 2025 - 03 Apr 2025

Chamber Breakfast Networking – April

The Dukes Theatre, Lancaster, LA1 1QE

08:00 - 10:00

WHN Charity Quiz Night
Evenbrite Quiz 2025.png.png
LBV Hub Fundraisers
03 Apr 2025 - 03 Apr 2025

WHN Charity Quiz Night

The Stables Country Club, Bury , BL9 1PU

18:00 - 22:00

Lancashire Business Expo 2025
https---cdn.evbuc.com-images-880395853-4862066883-1-original.20241022-091152-2.jpeg.jpg
LBV Hub Exhibitions
04 Apr 2025 - 04 Apr 2025

Lancashire Business Expo 2025

Sir Tom Finney Sports Centre, Preston, PR1 2HE

09:00 - 15:00

The Business Network Central & East Lancashire
LBV Hub Networking
24 Apr 2025 - 24 Apr 2025

The Business Network Central & East Lancashire

Stanley House, Blackburn, BB2 7NP

11:30 - 14:15

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Amber River True Bearing quarterly investment seminar
LBV Hub Seminars
22 May 2025 - 22 May 2025

Amber River True Bearing quarterly investment seminar

Cottons Hotel & Spa , Knutsford, WA16 0SU

16:00 - 18:00

Liverpool Business Expo 2025
https---cdn.evbuc.com-images-881365363-4862066883-1-original.20241023-085714.jpeg.jpg
LBV Hub Awards
23 May 2025 - 23 May 2025

Liverpool Business Expo 2025

Aintree Racecourse , Liverpool , L9 5AS

09:00 - 15:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin