Logo do’s and don’ts

By Lancashire Business View

30 Jul 2018

paul-davies-ignition.jpg
What does your logo say about your business? Our designers have compiled the following list of do’s and don’ts to help you decide whether it’s time for a refresh.

By Paul Davies, Ignition CBS.

Do

Be original and keep it simple

Your logo should stand out and reflect the unique personality of your brand. Our brains like things that are easy to process and relate to, so avoid using too many colours and unnecessary words. A simple, eye-catching logo will inspire people to find out more about your business.

Use the right colours and fonts

Most people are familiar with the concept of colour psychology. Using this to your advantage will ensure your logo resonates with your audience. The typeface should also fit your brand’s voice and goals. Novelty or complicatedvfonts should always be avoided.

Disconnect images from text

You may think your logo is the perfect combination of icon and text. However, being able to separate these will make it much more shareable on social media.

Don’t

Use stock images or clip art

Your logo should be unique and original. If you are using a stock image or clip art, chances are the same one is being used by another business somewhere else in the world. Additionally, in most cases it’s against the licensing agreement to use stock images in a logo.

Stretch it

A professional business should look professional. Nothing screams amateur logo design more than stretched out logos, fonts, images and icons.

Follow trends

Unless you want your logo to blend in with everyone else’s, don’t follow trends. These come and go and what’s on-trend now will become outdated in a year or so. A well-designed logo should be timeless. Is your logo still current? If you’re still not sure how your logo measures up, you can always contact us for an honest evaluation. Whether you’re considering a subtle refresh or a complete rebrand, our experienced designers will advice you every step of the way.

Latest news

1

Inspired board to reject takeover bid from major shareholder inspired-500x500.png

Inspired board to reject takeover bid from major shareholder

29 Apr 2025

2

Pure Leisure Group Expands Portfolio with Acquisition of Twin Lakes Country Club John Morphet at Twin Lakes

Pure Leisure Group Expands Portfolio with Acquisition of Twin Lakes Country Club

29 Apr 2025

3

County’s universities join forces to help business community University of Central Lancashire

County’s universities join forces to help business community

29 Apr 2025

4

Financial Affairs support the Red Rose Award winners' reception Networking photograph

Financial Affairs support the Red Rose Award winners' reception

24 Apr 2025

5

Lancaster University unveils cutting-edge computing and cyber security facilities Head of Lancaster University's School of Computing and Communications Professor Nigel Davies, Chris Ensor, Vice-Chancellor Professor Andy Schofield and Pro-Vice-Chancellor (Engagement) Professor Sarah Kemp

Lancaster University unveils cutting-edge computing and cyber security facilities

24 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Research and Knowledge Exchange Showcase
13421_research_knowledge_exchange_2025_600x300.jpg.jpg
LBV Hub Awards
07 May 2025 - 08 May 2025

Research and Knowledge Exchange Showcase

University of Central Lancashire , Preston, PR1 2HE

09:00 - 17:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin