John Knowles, general manager at Hallmark Hotel Preston Leyland said: “We spent sufficient time in 2017 gathering guest feedback to help us distribute investment wisely and ensure we remain at the forefront of a competitive market.
The hotel rebranded from Best Western to become part of independent hotel group Hallmark Hotels in 2017 and saw its highest revenue results. This included nearly 6,000 attendees during its Christmas party season, and a nomination for a British Coach Tourism Award in the Accommodation Provider category.
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