Let your purpose be known

People who have met me, or anyone from Limitless will know this, but when I’m asked the question on who our target market is, or who specifically Limitless would like to work with, the answer never relates to any individual person or specific sector.

It’s always simply: “People of Purpose”.

For a start, as a public relations agency, we are set-up to provide top-level expertise in pretty much any sector you can think of. So sector is almost irrelevant to clients we would like to work with.

The reality is, people who work best with us can be recognised, not by the industry they are in, but more by an attitude and an outlook; a certain type of aspiration that sets them out from the pack.

Public relations, as an investment, is not for people looking to make a fast buck or get a quick boost in sales in the coming weeks.

It’s for people who have a long-term vision and are trying to make a transformational difference of some kind: at minimum in the industry they work in, and at best - in the world at large

Companies, organisations or individuals who come to us are almost universally those with a driving force that goes beyond the bottom line.

There’s always something more. A deep-down burning desire, not just for personal success, but to change things on some level that goes beyond themselves.

They want their audiences to know what drives them and to share in their vision. And they know that purpose is meaningless, unless you let it be known.

Because having a true purpose is at the heart of any genuine brand story.

It’s what truly sets you out from the competition, drawing in the right kind of customers and the best type of people to work for you, and with you.

Great PR campaigns are built on adding value for audiences, and people of purpose are natural value-adders.

As a public relations company, the most exciting type of purpose is one that actually forms the beating heart that is driving the business or organisation. It’s integral.

And when you have integral purpose, you have a great story to tell.

So I say: let’s be clear about purpose. Let’s not let it become another buzzword. Let’s keep it what it should be – an intrinsic set of values that drives a business that goes beyond increased annual profits or shareholder value.

And let’s celebrate it wherever we see it; to inspire ourselves and to inspire each other to be changemakers, pioneers, problem-solvers. To make a difference.

Let your purpose be known.