Lancashire has enjoyed another strong showing at MIPIM, the global property event held in Cannes which attracts in excess of 25,000 investors, developers and policy-makers.
The delegation was lead by Preston-born international cricketer Andrew Flintoff, in his new role as an ambassador for the county.
Speaking exclusively to Lancashire Business View, he said: "It was a great honour to be invited to a major investment event like MIPIM to promote all that is great about Lancashire to investors, developers and policy makers from around the world.
"I was also keen to encourage other Lancastrians who were in Cannes this week to join me and act as advocates for the county through their own business and personal networks as together we can all help put Lancashire on the map globally."
At the event, a panel debate on the future of the Northern Powerhouse had the red rose county at its heart.
David Taylor, chair of the Lancashire Enterprise Partnership participated in the panel, which was chaired by Henri Murison, chair of the Northern Powerhouse Partnership. He was joined by representatives from other regions, counties and conurbations in the government-funded ‘council of the North’, the NP11.
Enjoyed this? Read more from Lancashire Business View