Little Hoole-based Kingswood Homes is to begin work on the build of 50 new homes in the village of Elswick.
The development will consist of a mix of three, four and five bedroom, farmstead style homes and include 15 affordable homes.
The new work follows the completion of the 38-home Hollies development at nearby Forton.
Paul Jones, Kingswood managing director, said: "Elswick is a popular location offering a semi-rural lifestyle with good schools and local amenities but also excellent access to the road and motorway network for commuting to Blackpool to the West and Preston to the South.
"As always our house types will reflect the local area and create interesting street scenes of character with lots of open space for residents to enjoy and which we know helps foster a sense of community."
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