Iconic bike brand boss to give business masterclass

Brompton Bicycles has rapidly become one of the UK’s leading bike brands with its iconic folding bikes loved by pedalling commuters.

Will Butler-Adams, who has helped (along with inventor and founder Andrew Ritchie) oversee the growth of the company from a cottage industry to a rapidly-growing international brand, will explain the story behind the success of Brompton with a fully-funded Masterclass at Lancaster House Hotel at 2pm on September 14.

Helen Atherton from Lancaster University Management School, said: “The distinctive Brompton bicycles have rapidly become an instantly recognisable sight on our streets. We are excited to welcome Will Butler-Adams to Lancaster to give a talk on how he has helped to grow the business into a highly popular and innovative British manufacturing success story.”