Humanising your brand

Don’t hide behind your brand identify – make your brand more personable.

By Paul Davies, Ignition CBS

Your brand identity is how you present your company. It includes various forms of communication and visuals, from language to logos, colours and fonts.

So success comes from creating both a voice and visuals that work together.

Here are some simple tips for bringing out your brand’s human side:

Be real

Be transparent

Tell a good story

Show you care

Focus on offering value.

Share testimonials

Tailor your message

Be consistent

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