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Don’t hide behind your brand identify – make your brand more personable.By Paul Davies, Ignition CBS
Your brand identity is how you present your company. It includes various forms of communication and visuals, from language to logos, colours and fonts.
So success comes from creating both a voice and visuals that work together.
Here are some simple tips for bringing out your brand’s human side:
Be real
Be transparent
Tell a good story
Show you care
Focus on offering value.
Share testimonials
Tailor your message
Be consistent
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