How to grow my construction business

By Tall Zebra Designs Ltd

25 May 2022

how-to-grow-your-construction-business-1.png

Whether you are a property developer, plant & crane hire business, a contractor or a single trades person we have compiled the best ways for you to grow your construction business. We’ve outlined what to invest in, what to outsource and also things you can do yourself.   

Things to invest in (££££)

These are all one-off payments that set you off to a great start and grow your construction business, successfully. 

A website, if you don’t have one, you need one, even as a single tradesperson.  

If you do have one that is outdated, it needs to be updated and refreshed. Your website is your shop front, it needs to invite people in, prompt them to choose to work with you, remember you, potentially utilize your services at a later date or recommend them to another person. We can create minimal, image-focused websites with crisp logos and graphics that are easy for users to navigate and mobile-friendly.  

Branding is what makes you stand out.  

There are so many products on the market that are the same or extremely similar, but their branding creates their success and makes them unique. People buy into a brand, and it is no different in this industry. Consistency is key when defining your business. We can help you identify your niche and create a strong brand identity through logo design, imagery, typography, positioning, colour schemes, branded documents and marketing collateral. 

Outsource and see results (££)

Here are on-going services you should be including into your monthly marketing budget and out-sourcing to a professional digital marketing agency, like us. We believe these are essential to grow your construction business.

SEO Marketing

This helps you optimise your website to achieve higher rankings on search engines such as Google. A good digital agency will then analyse your data and show you the leads gained from your higher rankings. We are constantly tracking and tweaking the Ads of our clients in order to optimise their performance and ultimately the profits gained from them.

Pay Per Click Marketing is not just for larger businesses it’s great for smaller businesses too

You get to decide how much you are willing to spend on each keyword. Digital agencies work to your budget and help decide the best keywords and phrases for your business to get them in front of the right people. We help to ensure we have the correct people clicking on our client’s ads, going through to their website, and onto their products. 

Google Ads of varying kinds  

We are experts in Google Ad’s and are proud to have a Google Partner Certification. We can ensure you have aesthetically pleasing, well written and strategically formulated ads across Google, its partner sites, and apps. We don’t believe in automation, we define, create and target all our campaigns specifically, this helps us keep the costs down for our clients too.   

Retargeting Adverts is where a lot of profit can be gained 

By looking at the results of your Ads and your website analytics, we use the data to track the customers who have visited your website, shown an interest but not committed to purchase and then re-target them, encouraging them to revisit and checkout. We can specifically target offers to these customers too.  

Quick wins (Free) 

These are all things you can do yourself without assistance. These are all free of charge ways you can grow your construction business. 

Get yourself listed on Google. This is a must!  

Years ago, the construction industry thrived from word of mouth and local recommendations. Google my business is the modern-day, digital version of that. It’s simple and quick to set up and you can send links to all your previous clients to get some instant testimonials on there. If you’re a solo tradesperson just starting out then you can have relevant employers leave you short character reviews instead. You will also show up on location-based searches with your address and contact details.  

Focus on two social channels to grow your construction business.  

Your construction business type should determine the social pages you focus on the most. You should always set up a Linkedin, Instagram, Facebook & Twitter with the same handle, closest to your business name so you are easily identifiable. We then think it’s only necessary to focus on the two most relevant channels to your business. For a property developer, for example, we would say Linkedin and Instagram. Linkedin to build professional relationships and connect with investors and Instagram to display your portfolio, your brand and personality. These need to be populated more regularly, than the other channels but make sure you do thread through valuable information to the other channels too, just incase you have potential clients on them. 

Call to action buttons.  

Litter your content with them. Make sure they are present on your website, all social posts (especially FB & Instagram stories), on LinkedIn make sure you have links to your website contact form attached to all posts, on all Google ad’s and on any email campaigns too.   

If you’re in the process of launching or feel you need to expand and grow your construction business, we’re always available for support. 

Latest news

1

Financial Affairs support the Red Rose Award winners' reception Networking photograph

Financial Affairs support the Red Rose Award winners' reception

24 Apr 2025

2

Lancaster University unveils cutting-edge computing and cyber security facilities Head of Lancaster University's School of Computing and Communications Professor Nigel Davies, Chris Ensor, Vice-Chancellor Professor Andy Schofield and Pro-Vice-Chancellor (Engagement) Professor Sarah Kemp

Lancaster University unveils cutting-edge computing and cyber security facilities

24 Apr 2025

3

Northcote announces new owners Alf and Clare Ellis as Lisa Goodwin-Allen returns as chef patron-director Craig Bancroft and Lisa Goodwin-Allen

Northcote announces new owners Alf and Clare Ellis as Lisa Goodwin-Allen returns as chef patron-director

24 Apr 2025

4

Major shareholder makes Inspired takeover bid inspired-500x500.png

Major shareholder makes Inspired takeover bid

23 Apr 2025

5

Nominate your favourite family-run business in Lancashire. Thompsons meeting (1).png.png

Nominate your favourite family-run business in Lancashire.

22 Apr 2025

Pc Prestonmacan Gif980x120 March
Background image for hub sign up block

LBV Hub

Leverage Lancashire Business View platforms

Post your news
Post your events
Post your offers
Build your network
Improve your SEO
Gain coverage in the magazine
Sign-up
Events
LBV122 May/June Launch Event
121 Lancashire Business View Magazine Launch
Networking
21 May 2025

LBV122 May/June Launch Event

Lancaster and Morecambe College, Lancaster, LA1 2TY

08:30 - 10:30

Sub36 Networking
Networking
11 Jun 2025

Sub36 Networking

British Jewellery School, Scorton, PR3 1BA

15:00 - 17:00

Lancashire Net Zero Carbon Conference
Net Zero Carbon Social 1200px 2
Networking
18 Jun 2025

Lancashire Net Zero Carbon Conference

Crow Wood Hotel & Spa Resort, Burnley, BB12 0RT

08:30 - 13:00

Lancashire Built Environment Conference 2025
BEC 315 X 315 Px
Networking
25 Sep 2025

Lancashire Built Environment Conference 2025

Blackpool Football Club, Blackpool, FY1 6HX

08:30 - 13:00

CMI Level 5 Management and Leadership Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Management and Leadership Course

Preston Campus, Preston , PR1 2HE

09:00 - 17:00

CMI Level 5 Project Management Course
UCLanAerialCampus.jpg.jpg
LBV Hub Seminars
21 Feb 2025 - 21 Feb 2026

CMI Level 5 Project Management Course

Preston Campus, Preston, PR1 2HE

08:00 - 17:00

RISE - The Academy for Female Leaders and Managers
WENDY BOWERS RISE Illustrstion copy.jpg.jpg
LBV Hub Seminars
02 Apr 2025 - 08 Oct 2025

RISE - The Academy for Female Leaders and Managers

East Lancashire Chamber of Commerce, Clayton le Moors, BB5 5JR

09:00 - 15:30

People Power: Exclusive Event Series
Stay ahead in 2025.jpg.jpg
LBV Hub Seminars
29 Apr 2025 - 29 Apr 2025

People Power: Exclusive Event Series

People's History Museum, Manchester, M3 3ER

17:00 - 21:00

Planning for the future + navigating Inheritance Tax changes
Planning for the future + navigating Inheritance Tax changes for website.png.png
LBV Hub Seminars
01 May 2025 - 01 May 2025

Planning for the future + navigating Inheritance Tax changes

Stanley House Hotel, Mellor, Blackburn, BB2 7NP, Blackburn, BB2 7NP

08:00 - 10:30

Advantage: AI – A Workshop for Business Leaders – May 2
EV-land-2025-05B.png.png
LBV Hub Seminars
02 May 2025 - 02 May 2025

Advantage: AI – A Workshop for Business Leaders – May 2

Door4 Office, Burnley Wharf, Manchester Road, Burnley, BB11 1JG

09:00 - 11:00

A night at the races
1.png.png
LBV Hub Dinners / Balls
02 May 2025 - 02 May 2025

A night at the races

Morecambe FC, Morecambe, LA4 4TB

19:00 - 23:59

Celebrating 50 years of KTP
UCLanAerialCampus.jpg.jpg
LBV Hub Networking
07 May 2025 - 07 May 2025

Celebrating 50 years of KTP

University of Central Lancashire , Preston, PR1 2HE

16:00 - 18:00

Advertise with us

Reaching 50,000 members, our print, digital and event platforms offer a fantastic way to raise your business profile and help you grow.

Find out more Lbv121 Online Graphic
Subscribe now

Weekly news bulletin