How to ensure a successful B2B web project

The Bespoke team has been redesigning and rebuilding B2B websites for 20-plus years.

With 100s of projects under our belts we know exactly what makes a redesign successful.

Here are three things that should always be front of mind, plus the secret sauce that makes a project really fly.

RESEARCH.

Only think about what the website might look like once research is complete. Research includes profiling the ideal customer, the value proposition, and the messaging.

DELIVERY.

Wireframes are signed off before design begins, so everybody can see the designs will be just right.

MONITORING.

Obviously the website only goes live once rigorously tested. But the monitoring done in the first month after launch is what enables the fine-tuning that’s needed for a good flow of leads.

And the secret sauce? Everybody involved should go on the journey together.

Our team achieves this by running a strategy workshop before any web project is confirmed to go ahead.

The workshop means client and agency experience lightbulb moments together and start the project on the same page.

This shared knowledge makes sign-offs easy during the project, as everybody understands the “why” behind each decision.

The end result is not just a smooth project.

It’s also a website that works for the business, with the maximum possible flow of leads.